👩🏻💻: Product Designer
📲: Andriod, iOS
👥: PM, 2 Designers
💻: Mobile
About
Hypothesis
If we make high-value product information easier to access at the moment of decision, then users will feel more trust and certainty because they can validate their choices quickly. We will know this when we see higher engagement and improved conversion signals.
Key Performance Indicators:
ATF engagement rate (scroll depth, interactions, hover, dwell time) | Add-to-Cart and conversion rate | Cross-sell click-through rate | Review consumption rate (views, expansion, photo interactions) | Review contribution rate (uplift in users submitting reviews) | Reduction in pogo-sticking or bounce behavior
Image Block
Hypothesis
If the image block provides a more consistent, informative, and decision-supportive experience at the ATF level, then users will feel more confident and engaged because clearer visual hierarchy, familiar patterns, and immediate access to similar products and authentic reviews reduce evaluation friction.
Current
New
Product title, attributes & variants
Hypothesis
If product titles are shorter and more scannable, then users will more easily identify key information because overly long titles increase cognitive load and reduce the visibility of important elements in the ATF view.
If the most critical product attributes are surfaced earlier, then users will make faster evaluation decisions because customer research shows low engagement with deeper product detail sections.
If product variants and sizing information are more intuitive to access, then users will make sizing decisions with higher confidence because inaccessible variant options and unclear size charts create friction and drop-offs.
Current
New
4.3
(234)
Lowest Price
Acrown Cute Animal Toys for Kids Sensory Worm Animal Wind up Colorful Toy Insect Figurines for Boys and Girls Multicolor (Caterpillar)
Early learning
Hand-powered
No batteries required
Multicolor
Animal
See all
Options:
Caterpillar
Caterpillar
₹289
Shinchan Toy
₹499
Press & Go Duck
₹190
Bird
₹190
Shop for ₹400 to get ₹100 cashback
#CrazyDeal
8h:22m
₹289
₹445
Add to Bag
Buy now
Product Details
Product Details
Home Sizzler 210 TC Microfibre 3D Floral Multi Double Bedsheet with 2 King Size Pillow Covers
3:00 PM
Delivery Details, Trust Markers & Basket Building
Hypothesis
If delivery and seller information is communicated more distinctly, then users will experience less confusion because misleading or merged delivery messaging reduces clarity and trust.
If trust signals are clearer and easier to recognize, then users will feel more assured during evaluation because dispersed or understated trust markers fail to build confidence and brand credibility.
If secondary trust information is available without disrupting the main decision flow, then users will stay more focused because navigating away for reassurance creates unnecessary friction in the journey.
If incentives are surfaced at the right moment in the journey, then users will be more motivated to add additional products because clear rewards increase perceived value and purchase momentum.
Current
New
Reviews, Reviews Page
Hypothesis
If reviews are presented with clearer hierarchy and more balanced visual structure, then users will be able to evaluate product credibility more efficiently because the current layout—vertical stacking, inconsistent prominence of ratings, and oversized media—creates unnecessary cognitive load and pushes key content out of view.
If the full reviews page follows consistent UI patterns, branding, and clearer filtering hierarchy, then users will navigate and interpret review content more reliably because inconsistent visuals, unclear CTAs, and weak distinction between media types reduce trust and make evaluation harder.
Current
New
Buybox
Hypothesis
If pricing and action elements are clearer and more visually distinguishable, then users will make purchase decisions with greater accuracy and confidence because illegible pricing and low-visibility CTAs increase cognitive load and lead to accidental interactions.
Current
New
